India is fastest growing importer of scotch whisky

India has emerged as one of the world’s fastest growing Scotch whisky import markets with value up by 28% to 43 million pounds, a trade body said.

The Scotch Whisky Association (SWA) on Friday said the amount of Scotch whisky sold overseas increased for the first time since 2013, largely thanks to India for registering a massive jump in shipment value.

India has established itself as the third-biggest export market for Scotch at 41 million bottles, marking a 41% increase in sales volumes, after France (90.9 million bottles) and the US (53.1 million bottles).

“The growth of exports to India stood out, with value up 28% to 43 million pounds,” the SWA said.

However, India also registered a marked rise, by more than half, in the amount of single malt whisky shipped to India, adding up to more than 700,000 bottles.

Scotch, a patent of the Scotland, overall had the equivalent of 533 million bottles shipped from the UK in the first six months of 2016, marking a 3.1% increase.

Source: Hindustan Times